Top Tips On Using Instagram For Small Businesses

According to a 2023 Statista study, 50% of weekly Instagram users said they prefer to consume funny content on the platform. Forty-six percent seek out “creative” posts, while 41% of active users like informative content. Instagram’s own Insights offer plenty of, well, insight into which posts are doing well, which Stories are popping off, and exactly how many people saw your latest Reel. This info is incredible feedback to help you take your next batch of content even further—you’ll see what worked, what didn’t, and where some tweaks might be helpful. Rather than directing customers from your account to your website, Instagram Shopping allows them to select and purchase products easily from the Instagram app.

And the data you need for peak performance is right here in front of you, thanks to our old pal analytics. Maybe Instagram advertising isn’t a fit for your business, but you still would love to get some exposure to a new audience. If that’s the case, Instagram’s boosting option is a lifesaver. An Instagram Shop is a brand’s customizable digital storefront. It allows customers to shop right from your Instagram profile.

Respond To Followers

The best time to post on Instagram for your business depends on who you’re trying to reach and what you’re sharing. Mornings generally bring the most engagement for brand accounts, though certain industries, like real estate, retail, or entertainment accounts, may see more success posting in the evening. Hashtags become clickable topics that you can add to your post descriptions, comments, and stories, taking users to relevant hashtag feeds. When users tap your branded hashtag, for example, they can see an entire feed of UGC that your customers have created for you. From stories to reels to posts, Instagram has several types of content your brand can leverage.

Once approved, you’ll gain access to your Pay Dashboard, where you can set up your payment system for your business. You can either put hashtags in the caption, Huta Digital website the comments, or a mix of both. Try to keep the amount you use to between 3-5, but there is no actual limit. Beyond comments, anything you can do to show off the human side of your brand through your Instagram content is a major plus.

Plus, you can save your hashtags to further optimize the process of posting on Instagram. Instead of always re-typing one hashtag at a time, use your saved tags. Videocontent consistently outperforms posts that rely solely on images or (gasp!)text only. Haven’t you ever wondered why YouTube is the second biggest searchengine? Something I think is really important to note here is that while this is a great tool to help your profile do better, it is NOT something that will make or break you.

Playful captions do double-duty of encouraging action and putting the brand’s personality on display. Videos are a prime way to instantly step up the entertainment value of your feed. Doing so is easier than ever thanks to the slew of Instagram apps out there that serve as your pocket studio. The need to produce video is universal among all social networks and Instagram is no exception. Although Stories might be king in terms of content, videos aren’t far behind.

Still others use captions to ask questions and encourage replies. What’s important is to ensure the copy is aligned with your brand. But it can be difficult to organize, group and save hashtags — with many people saving groups on their phone ready to copy and paste to each post before publishing.

Using the popular Instagram Feed Pro plugin, you can easily display your Instagram feed on your website sidebar. No need to do this manually — simply use the Instagram Feed Pro plugin and follow this nifty tutorial on how you can embed an Instagram gallery on your website. RafflePress already has a ready-made Instagram giveaway template you can use to drive traffic to your Instagram account. A picture is worth a thousand words, so you gotta think words themselves have a pretty big impact, too, right? (And our experiments with Instagram captions prove it.) Generate Instagram captions in seconds with this AI-powered Instagram caption writer.

You’ll notice that some larger brands, like Suja Juice, employ hashtags sparingly if at all. This is because the brand is already well known enough to garner comments, likes and re-grams. For your brand to grow, and grow meaningfully, you will have to use hashtags. But it certainly shouldn’t be just any hashtag, cater them to your brand. For example, if you’re a shelter or pet supply store, consider hashtags like the popular #adoptdontshop or #savethemall. It just takes a bit of searching to find the right ones for your company.

• To geotag a feed post, add your location on the caption editor page; to geotag a Story, use the location sticker.
• These events are great opportunities for selling on Instagram via product demos and styling sessions.
• The app simplifies the use of professional photo editing tools and can even be enhanced with downloaded Lightroom presets.
• (And if you’re not sure where to start, don’t worry, we can help.) Here are our top tips.
• For prizes, choose a product or a bundled set of products that best represent your brand.

Your Profile Bio

People across all demographics are generally aware of Instagram and use it regularly. For that reason, Instagram has become a main element in the social media marketing strategy for most retail businesses. It’s currently on the brink of becoming the largest marketplace online. Present day, Instagram has over 25 million business profiles and 2 million advertisers.

Instagram For Business: @instagramforbusiness

Keep in mind that all content types support product tags, which allow you to monetize Instagram. If you have an Instagram shop, you can make posts, reels, stories, and live streams shoppable. To use Instagram for marketing, you need a professional account. With a business or creator account, you can schedule content, access insights, and use marketing and advertising tools. We’re going to be slightly controversial here – ‘authenticity’ is NOT the single most important thing! It’s a BIG thing, for sure, but it’s not the only factor in your business.